Scope of Counsel and Services Offered to Public and Emerging Private Companies
- Development and documentation of strategic investor relations and corporate communications programs:
- Perception studies and internal audits
- Competitive analysis
- Program goals and objectives
- Strategies and tactics
- Corporate messaging
- Targeting of investors, analysts, bankers and media
- Performance measures
- Internal systems and policies
- Evaluation of vendor services and resources
- Investor relations program implementation
- Regulation FD and Sarbanes-Oxley compliant practices
- Copy writing news releases, annual reports and fact sheets and investor presentations
- Conference call scripting, logistics and preparation
- Outreach to key investor and media audiences
- Web site development and content creation
- Annual meeting planning and shareholder relations
- Feedback and assessment on program activities
- Corporate communications program implementation
- Corporate branding
- Financial and trade media relations
- Crisis and issues management
- Employee and other stakeholder relations
- Speaker and media training
- Digital media
- Corporate websites
- Search engine optimization
- Social networking
- On-line positioning
- Corporate videos
- Video annual reports
- Digital investor and media kits